New Era Lifestyle.
Old World Charm.
La Playa
Rooted in History
The special charm of La Playa lies in its quiet, tree-lined streets. Defined by its unique hillside elevation, the neighborhood's topography is punctuated by mature trees and architectural diversity—1920s Spanish estates, Mid-Century ranches. Similar to the Southern California hillsides of Olde Del Mar and Laguna Beach, the landscape feels uniquely established. Yet, La Playa, founded in 1848, is much richer in origin.
LaPlaya claims the title of San Diego’s first residential subdivision. It’s where Portuguese whaling and tuna fishing families first settled, creating the maritime identity that defines the area today. In fact, 3061 Rogers was commissioned by the Madruga family, Point Loma royalty.
The Madruga name was synonymous with the San Diego tuna fleet; they built boats like the famous Butcher Boy in 1902, and captained massive tuna clippers that once filled the bay.
Here, neighborhood trees frame marina views of Southwestern Yacht Club and San Diego Yacht Club.
Point Loma
Walk This Way
A peaceful retreat from the pace of downtown, La Playa maintains connection. Walking paths meander through tree-lined streets, leading directly to the heart of the community. Stroll to Kellogg Beach, the post office, grab a cup at Coronado Coffee Company, and dine at neighborhood fave like Old Venice.
The harbor is within reach. Explore Shelter Island for the views and maritime history. Grab a bite at Ketch, see a show atHumphreysand belly to the Bali Hai for San Diego’s most celebrated Mai Tai.
For a true taste of the seafood for which Point Loma is best known: There’s the classicPoint Loma Seafoods on the docks, the local fish-taco spotPoint Loma Fish Shop and Mitch’s Seafood for views of the working fleet.
The architectural imagination and maritime spirit of Point Loma is yours to explore. While La Playa is San Diego's oldest residential neighborhood, a new era of lifestyle is on full display.
Liberty Station
A New Lifestyle Hub
No place signifies Point Loma’s destination status more than Liberty Station. This former Marine Naval Training Center has been transformed into a buzzy dining and arts district, where historic barracks house a mix of creativity and commerce. It is a true hub of modern life, anchored by the Liberty Public Market food hall and local institutions like Stone Brewing World Bistro & Gardens and Moniker General.
The Arts District is the neighborhood’s creative soul. Here, the historic 100-acre campus is filled with artist studios, museums, community classes and large-scale public art.
For the design-minded, the artist studios recall the early industrial lofts of Soho and Tribeca. The light-filled spaces serve as headquarters for creators and brands including Thatch. Next up? A hotel.
From a buzzy arts district and coffee culture to marinas and meditation caves, Point Loma is a deeply connected place.
Point Loma Nazarene
A Spiritual Centerpiece
Founded on a legacy of spiritual pursuit, the Point Loma Nazarene campus is a place of profound energy, originally settled by the Theosophists who used dowsers to locate the land's hidden springs.
Today, that history is met with striking award-winning architecture—an award-winning chapel by Carrier Johnson—that evolves the sanctuary vocabulary. A walk across the grounds is equal parts architectural tour and journey into nature, where cliffside trails lead to world-class surf spots and secret caves ideally suited for meditation.
